But there’s one more option and that’s called social bookmarking. After the rise of Web 2.0 social bookmarking developed very quickly. Tons of websites flashed all around webs inviting users to add their favorite website’s list into their database. Normally, Social bookmarking sites work on same principle of traditional bookmarking. You add a website and tag it with a  keyword and it appears on your profile page. So, next time whenever you need to see your favorite website just open your profile page from your social bookmarking site and all of your links will be placed in front of you.

<h2>Social Bookmarking for online promotion.</h2>
Social bookmarking sites provide a good platform for online promotion. They give a place where you can add your links and show it up to millions of users of the sites. Moreover sites like del.icio.us, Stumbleupon and Digg.com have grown in such a tremendous speed on providing quality traffic that sometimes the amount of traffic from a social bookmarking website exceeds the amount of traffic coming from Google or Yahoo!. This has changed the way web marketers used to promote their website.  Sites like Digg and Stumbleupon have a huge army of diggers and stumblers who are always proactively waiting to add the content into the sites and visit the sites that come up in results. There have been lots of stories where traffic coming from Digg or stumble have created Bandwidth Outage to many websites, so you can understand how powerful these sites have become and what potential they have to promote a site.

<h2>Expertise Social bookmarking</h2>
In recent days content syndication and sharing are growing like never before and that’s all because of social bookmarking sites. According to a survey conducted by Pew Internet and American Life project almost 28% of internet user are using social bookmarking sites to tag or categorize there contents like photos, news and blog posts.
For companies that are big and have a good IT consultants will not have problem implementing social bookmarking into their system but how small and medium sized business are going to do it ? Well, its lot easier and cheaper to implement social bookmarking tools into your site. The increase in Web 2.0 sites have brought in many free tools that you can use to easily integrate the power of social media into your sites. These tools help your users to syndicate and share the content with social bookmarking sites helping you reach the front page of these social bookmakring sites. Most Web 2.0 sites and platform like blog hosting softwares come built in with these tools but it is responsibility to owners of traditional sites to implement these tools into their sites. Only blogposts are not the thing to be bookmarked. You should also add Press Releases, articles, updates and any content you publish into these social bookmarking sites.

Social bookmarking is a powerful tool and if used properly can give more return than even paid campaigns fail to provide. So, next time whenever you write a blogpost don’t forget to digg it.

PPC is the way of getting paid inclusion into search engines results offered by most major search engines companies. The Google Adwords, Yahoo Search Marketing are some good PPC services that are useful for any website. PPC is a model where you bid for the position on the search engines sponsored results that run along side the organic results and you are charged only when someone clicks on your ad. The major benefiti of PPC is that your sites comes up in result only when someone searches for the keywords assigned by you which means you get relevant traffic when a user searches for product or services provided by your website.

Advantages of Pay-Per-Click Marketing
Like any other marketing campaign PPC has its own advantages and disadvantages. If you can run a good PPC campaign and are able to monitor your per click action then you will surely gain much more than any other tradition means of marketing. The biggest advantage of PPC is that you don’t have to tweak your web pages to gain higher position as it is the case with search engine optimization. You only need to focus on keywords and bidding to gain maximum exposure using the PPC campaign.

Another advantage of using pay-per-click camping is that it is very simple and straight forwards. You simply bid on keywords and your ads are up and running. Yo don’t need any technical knowledge or specific information regarding the whole process to get started.

Disadvantages of Pay-Per-Click Marketing
Though PPC has been beneficial since its start but now because of increasing number of marketers interested in PPC it has grown to become a bidding war. Any higher bid than your bid will lower your ad placement and you will get less exposure than desired. This means you will have to rise you bid to gain higher position. This can be really expensive if you are into a highly competitive niche and the keyword you are biding is much popular.

Whatever be the downfall but PPC campaign is a surefire way to get maximum exposure using search engine marketing technique. High quality monitoring and analysis can surely rip you lot through this innovative method.