Most webmasters think that content is the single important factor which is used by search engines to rank a site but they really don’t know that a structure of a web page is also as important as content for search engine optimization.

The very first thing to keep in mind while optimizing a web page is to consider the page size. New age webmasters use external CSS file which keeps the web page small and tidy whereas traditional table based pages used to take up whole lot of space which really made indexing time huge for a search engine bot.

Besides page size, internal linking structure is also very important for a good search engine optimized site. This allows search engine bot to easily crawl all the pages in the website. Text links are reliable for linking than image links, since they provide more reliable keyword to the search engine bot.

Many webmasters initially used frames in their websites which makes harder for search engine bots to crawl the website, so it’s better to avoid these frames, its better to use any other method than using frames.

Many search engine optimizers also think that content placed at top is more important to Google, so they put most important keywords near there header. But it’s better to separate your content to all over the page rather than putting in one single place.